We know that many Chinese companies notoriously make cheap good android phones but they add ads in the core components of the software, since they have to cover the cost.
Apple had been displaying ads on App Store on search results till now but from a recent email to all Apple Developers it seems like that the company is putting add-related ads in the Today tab, and in a “You Might Also Like” section at the bottom of the app listing on the App Store.
What Apple has said on Press? Lets look into that as well…
“With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit. The prominence of this placement makes it a good option to drive awareness of your app, especially for new content launches, special events, and seasonal promotions.“
App product pages will also get ads toward the bottom.
“Product pages — while browsing ads let you promote your app to interested users when they’re browsing different pages across the App Store. Ads appear at the top of the You Might Also Like list to users who have scrolled to the bottom of relevant product pages, actively researching apps and getting information to help them decide whether to download. Your ad can run across all relevant app categories, or you can refine the categories where it runs.“
There is already a debate ongoing among the developers on such a move by Apple. It’s another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid others steer customers away from there.