Verizon owned microblogging site Tumblr announced that it would no longer allow floating of adult content on their site as well as on the app.

If you come across adult content, you can report it. Tap on the paper airplane sharing button at bottom of the screen and then click on “Report”.

What makes a content Adult content?

GIFs and videos that show real-life human genitals or female presenting nipples, or any content which includes photos, videos, GIFs that depicts sex acts.

But.! There are exceptions!!
images of female nipples are allowed in connection if the post is about breastfeeding, childbirth, after-birth or any other health-related contexts.

If you are a Tumblr member and have flagged few posts falling into this category than that adult content would be moved to a separate page that only you can view.

But Why Now?
Recently iOS app of Tumblr was removed from Apple’s App Store because child pornography was discovered on the app.