Unveiling Amazon Prime’s Price Hike and the New Rates

In a surprising move, Amazon Prime has silently increased its subscription rates. Loyal subscribers and potential new members alike are left to ponder the implications of these changes. In this article, we will dissect the new pricing structure, the potential reasons behind the price hike, and the impact on subscribers.

Unveiling the Updated Rates

Amazon Prime has introduced the following changes to its pricing structure:

  1. Monthly subscription – Previously priced at $13.99 and now $14.99. In India, the subscription fees have been raised from ₹179 to  ₹299 monthly.
  2. Annual subscription – The former cost of $139.

While these alterations may not seem significant at first glance, they add up over time, especially for those who regularly rely on Amazon Prime’s services.

Why the Price Hike?

There are several potential factors contributing to Amazon Prime’s decision to increase subscription rates:

  • Growing content library: As Amazon Prime continues to expand its content offerings, the costs associated with licensing and producing new material also rise. The price hike may help offset these expenses.
  • Competitive industry: With the rise of streaming services like Netflix, Hulu, and Disney+, Amazon Prime must stay ahead of the curve. Higher subscription rates can help fund the company’s efforts to remain competitive.
  • Expanding services: Amazon Prime is more than just a streaming service. It offers a range of additional benefits, such as free shipping on eligible items and access to exclusive deals. As the company continues to expand these services, it may have opted to increase subscription rates to cover the operational costs.

Impact on Subscribers

The silent price hike may have varying effects on Amazon Prime subscribers:

  • Current subscribers: Existing subscribers will likely be affected when it’s time to renew their subscriptions. Review the updated rates and evaluate whether the service still holds value for you.
  • Potential subscribers: Those considering joining Amazon Prime should weigh the new costs against the benefits they expect to receive. While the price hike may be a turn-off for some, others may find that the services Amazon Prime offers justify the increased rates.

Tips for Saving on Your Amazon Prime Subscription

If you’re concerned about the price increase, consider these strategies to save on your subscription:

  1. Share your account: Amazon Prime allows you to share your subscription with up to two adults and four children. Splitting costs with friends or family members can help reduce the financial burden.
  2. Look for deals: Amazon occasionally offers discounted subscriptions, especially during Prime Day or Black Friday events. Keep an eye out for these promotions.
  3. Evaluate your usage: If you do not use Amazon Prime’s services frequently, consider whether the subscription is worth the cost. You might find that an à la carte approach to purchasing content or services is more cost-effective.


While Amazon Prime’s silent price hike may have caught subscribers off guard, it’s essential to consider the reasoning behind the increase and how it aligns with the company’s growth and competitiveness. By understanding the new rates and their impact on your budget, you can make an informed decision about your Amazon Prime subscription moving forward. Remain vigilant for promotional deals and evaluate your usage to ensure you get the most value from your membership.