Apple iPhone 15 lineup to bring a major reshape
With the iPhone 14 out of the way, we can now focus on the iPhone 15 series.
According to Kuo, Apple would reconsider its standard iPhone 15 and Pro lineups in order to enhance sales in an increasingly competitive market.
Apple will increase the feature difference between the iPhone Pro and regular models.
This will enhance the Pro's shipping allocation and, as a result, the overall average sales price of the iPhone 15 family.
Kuo thinks that Apple will create greater distinction within the Pro line, although he does not elaborate.
According to Gurman, the Pro Max naming system would be abandoned in favour of "Ultra."
Apple's Mac M-series CPUs already have Pro, Max, and Ultra categories.