Samsung has a history of showcasing characteristics Apple lacks before removing them as well.

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Samsung has a history of criticising the iPhone line in its advertisements.

The remainder of the video highlights features not present on Apple's products, such as the clamshell design of the Galaxy Z Flip 4 and the 108MP main camera and moon mode of the Galaxy S22 Ultra.

In a new Samsung video, the announcer warns, "Buckle up for Apple's next launch, as you enter a world where heads will turn, just not in your direction."

In advance of the launch of the iPhone series, the Korean manufacturer has chosen to continue this tradition with a fresh advertisement.

It must be acknowledged that the manufacturer of the Galaxy has a history of dropping features shortly after making fun of Apple for not having them.

So, we're hoping Samsung won't carry on with this trend in 2023.