Remember Barbie ?
In her newest avatar, she models for Balmain.
she now has NFTs
Toy manufacturers are rushing to create
for beloved characters.
1. Extends the company's reach in the digital market.
2. New customer experience
3. Appeases market demand for
Mattel's main aim is to make Barbie a credible fashion accessory.
Like an expensive bag or perfume.
But in the relatively untapped digital space.
They have partnered with Balmain and created a collection exclusively for Barbie.
How are they doing it ?
Offline, users can buy the Barbie collection for themselves
Online, users can buy NFTs of Barbie wearing the same collection.