Viacom18 has announced a partnership with JioCinema to bring premium content from HBO and Warner Bros. to audiences in India.
The deal will give JioCinema subscribers access to popular HBO shows like Game of Thrones, Westworld, and Succession, as well as a wide variety of movies from Warner Bros.
The move is part of Viacom18's broader strategy to expand its digital content offerings in India, and to reach a wider audience through partnerships with other companies.
JioCinema is a popular streaming service in India, with a large user base that includes both paid and free subscribers.
The partnership between Viacom18 and JioCinema is expected to help both companies compete more effectively in India's highly competitive streaming market, which is dominated by platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar.