Markiplier's GoPro Stake Is 8.5%, or 13.5 Million Shares, SEC Filing Shows
YouTube creator Mark Fischbach, who films as Markiplier, is now the largest individual shareholder in GoPro. The Markiplier GoPro stake is 13,500,000 shares of Class A common stock — 8.5 percent of the company — disclosed in a Schedule 13G filed with the US Securities and Exchange Commission on 20 August.
GoPro shares climbed hard once the filing was picked up over the weekend, trading near $0.73 on Monday after a rise of roughly 22 percent, according to published reports. For a stock that has spent months below a dollar, a single disclosure moving it that far says as much about GoPro's position as it does about the buyer.
What does the SEC filing actually say?
A Schedule 13G is the passive version of a large-holder disclosure. It is filed by someone who has crossed 5 percent of a share class and is not seeking control. Fischbach's lists 13,500,000 GoPro Class A shares at 8.5 percent, with 13 July 2026 as the event date that triggered the filing and 20 August as the signature date.
There is no board seat in it, no tender offer, no plan to push out management. That is the entire documented record. What he intends to do with the position from here is not in the filing, and nobody outside his circle knows.
Why would a YouTuber buy 8.5 percent of a camera company?
Fischbach has said he looked at where the stock was trading and thought it seemed undervalued, and has tied the purchase to wanting filmmaking gear to be cheaper to get into. He singled out GoPro's Mission 1 Pro interchangeable-lens camera for what it manages in a body that size. He also directed and released his first feature film this year, which puts him nearer the camera business than the average creator writing a cheque.
The wider pattern is familiar. Creator money has been moving into the companies whose tools and platforms creators depend on, the same way YouTube has been spending to keep big channels on its own platform and traditional studios have been commissioning series straight from YouTube-native producers. This is that trend pointed at hardware instead of distribution.
How much trouble is GoPro in?
Enough that an 8.5 percent buyer counts as news. Nasdaq notified GoPro on 21 July that its Class A shares had closed under $1.00 for 30 consecutive business days, putting the company out of compliance with the exchange's minimum bid price rule. GoPro has 180 days to get back onside by closing at or above $1.00 for 10 consecutive business days.
Separately, GoPro's own filings this year carry a going-concern warning — the accounting term for substantial doubt that a business can keep operating for another twelve months. The company has said it brought in outside advisers to weigh strategic options including a sale or merger, and is looking at selling non-core assets and raising money through debt or equity.
Does this change anything if you own a GoPro?
Not today. A minority shareholder does not run a company, and a 13G is the specific filing that says the holder is not trying to. The things that actually affect owners are unchanged:
- Warranty and repair service still depend on GoPro's own operations, not on its shareholder register.
- The Quik app and firmware updates keep shipping on GoPro's existing schedule.
- Cloud subscription terms and pricing are set by the company, and no announcement has changed them.
- Nothing about the Nasdaq notice affects a camera you already own; a delisting is a stock market event, not a product shutdown.
If you shoot on a phone instead, the practical decisions are still about software — our roundups of the best camera apps for Android and editing and planning apps for photographers cover that ground.
One caveat worth stating plainly: this is a report on a public filing and a share price move, not advice about buying or selling anything.
Frequently Asked Questions
How much of GoPro does Markiplier own?
Mark Fischbach, who creates as Markiplier, holds 13,500,000 shares of GoPro Class A common stock, which the Schedule 13G filed on 20 August 2026 puts at 8.5 percent of that class. That makes him GoPro's largest individual shareholder.
What is a Schedule 13G, and does it mean he is taking over GoPro?
A Schedule 13G is the disclosure filed by an investor who has passed 5 percent of a share class and is holding passively. It is the filing used specifically when there is no intent to control or influence the company, so it is not a takeover step. A takeover attempt would be filed on Schedule 13D instead.
Why did GoPro stock jump?
GoPro is a sub-$1 stock with a small market value, so a newly disclosed 8.5 percent holder is a large event relative to the company's size. Shares rose roughly 22 percent to about $0.73 on Monday after the filing was reported.
Is GoPro going out of business?
GoPro has not shut down and has not filed for bankruptcy. Its 2026 filings do carry a going-concern warning, which means its accounts flag substantial doubt about the next twelve months, and it received a Nasdaq notice on 21 July for trading under $1.00. The company says it is weighing strategic options including a sale or merger.
Will my GoPro camera stop working if the company is delisted?
No. Delisting from Nasdaq would move where the shares trade; it does not switch off cameras, the Quik app or existing firmware. Warranty service and future updates depend on GoPro continuing to operate, which is a separate question from its listing status.
