What time do the 49ers and Rams kick off on Netflix?

Kickoff is 8:35 p.m. ET / 5:35 p.m. PT on Thursday 10 September. In Melbourne, where the game is played, that is 10:35 a.m. AEST on Friday 11 September.

Is the NFL Melbourne Game included in the Netflix ads plan?

Yes. Netflix says the game is included in all plans, including the ad-supported tier. No pay-per-view fee or sports add-on is required beyond an active subscription.

Can I watch 49ers vs Rams without Netflix?

Only in limited cases. NBC stations air the game over the air in the Bay Area and Los Angeles local markets, and NFL+ lists it for eligible mobile devices. Elsewhere in the US, Netflix is the only option.

Where is the NFL Melbourne Game being played?

At the Melbourne Cricket Ground in Melbourne, Australia. It is the first NFL regular season game ever staged in the country.

49ers vs Rams on Netflix: 8:35 p.m. ET, All Plans

Q: Is the game available outside the United States?

Netflix's NFL coverage this season is available in more than 200 countries, with commentary offered in English, French, Spanish, Portuguese and German.

Do you need a special plan to watch 49ers vs Rams on Netflix?

No. Netflix states that an active subscription is all that is required and that the game is included in all plans. That covers the ad-supported tier, which is the cheapest way in and the one most new sign-ups land on. There is no separate purchase screen and no upgrade prompt.

Finding it is straightforward once you are signed in: open Netflix on any supported device and select the NFL Melbourne Game stream. Netflix has also put a reminder button on the title page, which drops the game into your list and pings you when the stream goes live.

Where else is the game airing?

Netflix holds the streaming rights, and its NFL coverage this season reaches more than 200 countries with commentary offered in English, French, Spanish, Portuguese and German. Two carve-outs matter in the US:

NBC stations carry the game over the air in the two teams' local markets — the Bay Area and Los Angeles.
NFL+ lists it for streaming on eligible mobile devices, under that service's usual restrictions.

Everywhere else in the country, Netflix is it.

Who is calling the game?

Noah Eagle handles play-by-play, with 2026 Hall of Fame inductee Luke Kuechly debuting as booth analyst. Tom Pelissero and MJ Acosta-Ruiz report from the sidelines, and former NFL official Terry McAulay works as rules analyst.

Studio coverage runs before the game, at halftime and afterwards, hosted by Elle Duncan alongside Michael Irvin, Nick Foles and Clay Matthews III. The Jonas Brothers headline the halftime show — a deliberate play for the audience that opens Netflix for drama and stays for a live event.

Why is Netflix doing this?

Live sport is the one thing a streaming catalogue cannot manufacture, and it arrives at a point when Netflix is pushing on several fronts at once. The company has been raising prices in major markets, has started reporting box office numbers for a handful of theatrical titles, and is fighting a state lawsuit over children's profile data. A globally televised NFL fixture, free to every subscriber, is the kind of event that argues for the subscription rather than the catalogue.

It also lands in a week when live network television is having a moment of its own, with the Emmys running simultaneously on NBC and Peacock. The pattern is the same across both: the platforms want appointment viewing back.

What to check before kickoff

Netflix streams live sport at the same quality ceiling as your plan allows, so the ads tier and the standard tier will not look identical on a large television. If you are watching on a TV app that has not been opened in a while, updating it beforehand is worth the two minutes — Netflix's live events have historically been where stale app builds show up first.

One practical note for anyone in Australia: the game starts mid-morning on a Friday, so a mobile stream is the realistic option unless you have the day off.