Disney Will Put TikTok Fan Videos Inside Disney+ in a US Pilot
Disney and TikTok have signed a global content-sharing agreement that will place fan-made TikTok videos directly inside the Disney+ app. Announced by both companies on Wednesday, the deal will pilot in the United States in the coming months, with other markets named only as a follow-on ambition rather than a scheduled rollout.
The videos will not replace anything on Disney+. They land in Verts, the vertical short-form feed the streamer added to its mobile apps earlier this year, and creators who take part keep their videos on TikTok as well. Participation is opt-in, so nobody's clips get pulled into Disney+ automatically.
What Verts is, and where to find it
Verts is Disney's own answer to vertical scrolling feeds. Disney showed it to advertisers at CES in January and began rolling it out to US mobile users from 12 March 2026. It appears as a dedicated icon in the Disney+ navigation bar on phones — it is not part of the TV or living-room interface — and tapping it opens a swipeable stream of scenes and moments pulled from films and series on the service.
Until now that feed has been fed entirely by Disney's own footage. The TikTok deal is what changes: curated fan-created content will sit alongside official clips, covering characters and stories from Pixar, Marvel, Star Wars, FX and the wider Disney library.
What creators get
The other half of the agreement runs in the opposite direction. TikTok will give creators access to official assets tied to hundreds of Disney films and series, which is a meaningful shift for a category of video that has historically lived in a grey zone around rights holders.
Both companies will also jointly run a tiered Disney Creator Ambassador Program. According to the announcement, selected creators get:
- Rewards tied to their tier in the programme
- Increased visibility across both platforms
- Access to exclusive Disney events
- Career development pathways
Neither company disclosed financial terms, and there is no published detail on how — or whether — creators are paid per view for clips that surface inside Disney+ rather than on TikTok.
Why Disney is doing this
The reasoning is discovery. Disney cited internal figures putting the average at 6.5 million film and television posts shared on TikTok each day last year, and said close to half of surveyed viewers went on to watch something on a streaming service after first seeing it on TikTok. Rather than let that traffic sit on someone else's app, Disney is trying to route it into its own.
Asad Ayaz, Disney's chief marketing and brand officer, framed it in terms of fandom, saying the best storytellers are fans first. Dawn Yang, TikTok's global head of entertainment, described the deal as bringing creator expression to Disney+. Disney also reported quarterly earnings the same day, which is the sort of timing that tends to be deliberate.
Who this actually affects right now
In practical terms: nobody, yet. There is no live feature to try today. The specifics worth holding onto are that the pilot is US-only at launch, it lives in the mobile app rather than on a TV, and it depends on creators choosing to join. Viewers outside the US have no announced date, and Disney has not said which markets come next or in what order.
It is also worth being clear about what is not confirmed. Disney has not said how the curation works, who decides which fan videos qualify, whether the clips are ad-supported, or whether they will appear on every Disney+ plan tier. Those are the details that will determine how much of the app this actually occupies.
The broader pattern is familiar. Streaming services have spent the past year borrowing the vertical feed format wholesale, much as they have borrowed each other's bundling tactics — Peacock, for instance, is now folded into YouTube Premium in the US. What is genuinely new here is a major studio inviting fan edits onto its own platform instead of issuing takedowns, and handing over official assets to make more of them.
If you want to see the feed as it stands before any of this arrives, open Disney+ on a phone in the US and look for the Verts icon in the bottom navigation bar. For a sense of where the rest of the streaming field is putting its effort, Prime Video recently became the first service with HDR10+ ADVANCED on Samsung's 2026 TVs.
Frequently Asked Questions
What is Verts on Disney+?
Verts is the vertical short-form video feed inside the Disney+ mobile app. It appears as an icon in the navigation bar on phones and opens a swipeable stream of scenes and moments from films and series on the service. Disney showed it at CES in January 2026 and began rolling it out to US mobile users from 12 March 2026.
When will TikTok fan videos appear in Disney+?
Disney says the pilot begins in the United States in the coming months. No specific launch date has been given, and no other market has been named or scheduled yet.
Can any TikTok creator get their videos into Disney+?
No. Participation is opt-in, and the videos that appear in Verts are curated rather than pulled in automatically. Disney and TikTok are also running a tiered Disney Creator Ambassador Program that selects creators for rewards, exclusive events and career development.
Which Disney franchises are covered by the deal?
The announcement names Pixar, Marvel, Star Wars and FX, alongside the wider Disney library. TikTok will give participating creators access to official assets tied to hundreds of Disney films and series.
Do creators get paid for videos shown on Disney+?
Neither company disclosed financial terms. The announcement describes rewards tied to the ambassador programme, but there is no published detail on per-view payment for clips that surface inside Disney+ rather than on TikTok.
