Dyson's First Toothbrush Is a $499 Camera-and-Water-Jet Combo

Dyson entered the toothbrush market on September 1 with the CameraJet, a $499 electric brush that carries a built-in camera to find plaque between teeth and a water jet to blast it out. It is the company's first oral-care product, following six years of development, and it goes on sale today in the US through Dyson Demo Stores and dyson.com/oral-care.

What the camera actually does

A 100,000-pixel macro camera sits in the brush head and captures 28 images every second while you brush. Machine learning software, which Dyson says was trained on 470,000 dental images and runs on 16 million lines of code, watches that feed for gaps between teeth where plaque tends to form and harden first.

When the system spots a gap, it fires a precision jet of mouthrinse at it within 100 milliseconds. The brush carries a 12.5ml mouthrinse tank that feeds the jet, so the targeting and the rinse happen in the same pass rather than as a separate step.

The plaque claim, and what it rests on

Dyson says lab testing found the CameraJet removes up to 69% more plaque than market-leading premium electric toothbrushes in hard-to-reach areas. That figure comes from the company's own press materials rather than independent testing, so treat it as a manufacturer claim until reviewers get brushes in hand and run their own comparisons.

Price, colors, and what's in the box

The CameraJet costs $499 and ships in two finishes: Ceramic Ultra Blue and Ceramic Pink. Each unit includes a refill dock, two regular brush heads, a charging cable, and a travel case. There is no subscription requirement to use the core brushing and jet features.

• Price: $499 (US)
• Colors: Ceramic Ultra Blue, Ceramic Pink
• In the box: handle, refill dock, two brush heads, charging cable, travel case
• Available now: Dyson Demo Stores and dyson.com/oral-care

Dyson has confirmed the US launch but has not detailed pricing or release timing for other markets. Buyers outside the US should expect a separate rollout rather than same-day availability.

Why Dyson is doing this

The CameraJet extends Dyson's pattern of entering categories dominated by established players and leading with sensor-heavy engineering rather than price. It follows the company's moves into hair care and air treatment, where cameras, airflow sensors, or filtration data became the pitch instead of a cheaper product. Here, the pitch is a brush that can see where plaque is forming rather than relying on the user to guess.

Dyson also says an SLS-free toothpaste and a low-foaming mouthrinse designed to work with the CameraJet are coming soon, though it has not given a date or price for either.

Who this is for

At $499, the CameraJet sits well above mainstream electric toothbrushes and closer to premium smart models from Oral-B and Sonicare, which typically run $200 to $300. The camera and automated jet targeting are the differentiator Dyson is charging for, aimed at buyers who already spend heavily on interdental cleaning tools like water flossers and want that step folded into brushing itself.

For anyone deciding whether to buy at launch, the honest read is that the hardware claims are new and specific, but the plaque-removal number is still a company figure. Independent reviews over the next few weeks will show whether the camera-guided jet holds up outside Dyson's own labs.